A Study of Customer Buying Behaviour Towards Towards Hyundai Vehicles

Abstract

Customer buying behaviour plays a significant role in the automobile industry as it helps companies understand customer preferences, expectations, and purchasing decisions. This study focuses on analyzing the buying behaviour of customers towards Hyundai vehicles with the objective of identifying the factors that influence customer purchase decisions in the automobile market. The research examines various aspects such as price, brand image, vehicle performance, fuel efficiency, design, safety features, after-sales service, and customer satisfaction associated with Hyundai vehicles. Hyundai Motor India has established a strong position in the Indian automobile industry by offering technologically advanced, fuel-efficient, and customer-oriented vehicles. The study is based on both primary and secondary data collected from customers, company reports, journals, websites, and automobile publications. The findings indicate that factors such as product quality, brand reputation, affordability, advanced features, and effective marketing strategies significantly influence customer buying behaviour towards Hyundai vehicles. The study concludes that customer satisfaction, innovation, and efficient after-sales service play a major role in maintaining customer loyalty and increasing sales performance in the competitive automobile industry.