AN ANALYTICAL STUDY OF CONSUMERS’ ATTITUDES TOWARDS WASHING MACHINES

Abstract

In the modern technological world many innovations and new apparatus are invented by the man for reducing the work burden of the layman. Especially a lot of home appliances are introduced to save the valuable time of the working women. Because in the hurry bury world both husband and wife are working. So the modern women are not having sufficient time to do domestic work like washing their dresses. In this situation washing machine becomes an integral part of their home. The washing machine is not only to reduce their physical work but also save gives quality washing. In a competitive world many well reputed companies manufacture various brands washing machine with varying features to cater to diverse need of consumer. The consumers are not in a position to identify the good brand of a washing machine because of its technical features. Consumer’s opinion about the washing machine is paramount importance, so a study of this kind helps the customer to know the features available to the various brands.