A look at how people feel about the fakery of high-end goods

Abstract

Purpose and Scope This article seeks to examine how the perception of Counterfeit Luxury Goods varies with age, 
and how different generations' consumer mentalities contribute to the purchase of these items and their subsequent 
growth in popularity. Substances and Techniques: From the city of Amritsar in the Indian state of Punjab, we 
collected data from 108 participants. Factor analysis may proceed since sufficient correlations were found between 
the statements during data review. In addition to demonstrating that the data was suitable for component analysis, 
the low correlations in the anti image matrix confirmed this. We calculated the KMO measure of sample adequacy 
and got an excellent result of 0.555 (Hair et.al. 2011). The corelation matrix is not an identity matrix, as shown by 
the significant chi-square value and the results of the Bartlett test. Therefore, these considerations suggest the data 
is suitable for factor analysis. IBM SPSS and Microsoft Excel were used throughout the research process.