MARKETINGOFGREENPRODUCTINTHANJAVURDISTRIC T–ASTUDY

Abstract

Environmentally friendly products and services are being produced, sold, and disposed of in a way 
that is less hazardous to the environment, with increasing awareness of global warming, non- 
biodegradable solid waste, and pollution. Green marketing refers to this holistic marketing 
approach. Marketers and consumers alike are becoming more aware of the need to convert to 
environmentally friendly products and services, and this trend will only continue. Green marketing 
strategies are currently widely used by a wide range of large corporations throughout the world. 
Environmentalists have conducted a number of studies showing that individuals are becoming 
increasingly concerned about the environment and changing their habits. Customers, whether 
individual and corporate, are more concerned about the environmental impact of their purchases. 
The vast majority of people believe that environmentally friendly items are safe to use.. Thus, green 
marketing arose, which promotes products and services that are environmentally and socially 
responsible. Green marketing is the process of creating and promoting products and services in 
order to meet the needs of customers who want high-quality, high-performing, and convenient 
items at a reasonable price without causing harm to the environment. 
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