Strategic Human Resource Management and Organizational Culture: Examining Their Dynamic Relationship in the FMCG Industry

Abstract

Organizational effectiveness through Strategic Human Resource Management (SHRM) and Organization Culture is one of the critical factors in the fast-moving consumer goods (FMCG) industry that deals with competitive, dynamic and customer emphasis business knowledge. To understand the relationship between SHRM Practices and OC among FMCG Industry, this study emphasised on how HRM Practices foster the Employee attitude and how will the organizational culture affect the organizational outcomes accordingly. The research examines five important SHRM practices – recruitment and selection, training and development, performance management, compensation, employee engagement, career development, and strategic workforce planning. The dimensions of organizational culture are: Shared values, Communication, Teamwork, Adaptability, Leadership support, and Employee involvement. This study is descriptive in nature and analytical, seeking to find out the attitude of the employees towards implementing SHRM practices and culture. The outcome will provide some pointers to quantify the impact of HR initiatives that are undertaken in a strategic way to create a positive, adaptable and high performing culture. The research also recommends the development of the role of HR strategies of HR stakeholder in the sector FMCG, in accordance with values and business goals, impacting employee commitment, performance innovations and productivity of the organization. The study provides sound recommendations for HR managers and organisational leaders which can help them create sustainable competitive advantage by using people and culture.