A Study On Analysis of Sales Promotion & Advertising Strategy of Amazon Company

Abstract

Sales promotion and advertising are important marketing strategies used by organizations to increase product awareness, attract customers, improve sales, and strengthen brand image. This study focuses on analyzing the sales promotion and advertising strategies followed by Amazon Company. Amazon uses advanced digital marketing techniques, online advertising systems, customer engagement programs, discounts, festive offers, personalized recommendations, influencer marketing, and social media campaigns to improve customer reach and increase sales performance. The company focuses on customer-centric marketing strategies that enhance customer satisfaction and strengthen market competitiveness. The study examines various promotional tools such as online advertisements, sponsored products, Prime membership benefits, email marketing, cashback offers, seasonal sales campaigns, and customer review systems used by Amazon. Technological advancements, artificial intelligence, and data analytics have significantly improved Amazons advertising efficiency and customer targeting systems. The study concludes that effective sales promotion and advertising strategies contribute significantly to customer attraction, market expansion, brand loyalty, and long-term business growth. Keywords: Sales Promotion, Advertising Strategy, Amazon, Digital Marketing, E-Commerce, Consumer Behaviour, Promotional Campaigns, Brand Awareness, Customer Engagement, Purchase Intention.