A PROJECT REPORT ON MARKETING STRATEGIES AT MYNTRA

Abstract

Myntra has established a strong foothold in India’s online fashion industry through a comprehensive, technology-driven marketing strategy. The company attracts, engages, and retains fashion-conscious consumers by leveraging digital platforms, data analytics, personalized promotions, and influencer collaborations. A core element is its event-based sales model, highlighted by the End of Reason Sale (EORS), which creates urgency through limited-time discounts, flash deals, and exclusive launches. These mega events significantly increase traffic, conversions, and brand visibility.