A STUDY ON ADVERTISING IMPACT ON CUSTOMER

Abstract

Advertising is a crucial marketing tool that influences customer awareness, attitudes, and purchasing decisions in the highly competitive automobile industry. This study examines the impact of advertising on customers of Hero MotoCorp, focusing on how various advertising strategies affect consumer behavior, brand recognition, purchase intention, customer satisfaction, and loyalty. The research evaluates the effectiveness of Hero MotoCorp's advertising campaigns across television, digital media, social media, print media, and outdoor promotional platforms. The study aims to understand how advertising influences customers' perceptions of product quality, performance, affordability, and brand image. Data collected from customers are analyzed to determine the relationship between advertising exposure and buying behavior. The findings are expected to provide valuable insights into the effectiveness of advertising in strengthening Hero MotoCorp's market presence, enhancing customer engagement, and maintaining long-term customer relationships in the evolving two-wheeler industry.