A STUDY ON ADVERTISING IMPACT ON CUSTOMER

Abstract

Advertising plays a vital role in influencing customer awareness, perception, and purchasing decisions in the highly competitive telecommunications industry. This study examines the impact of advertising on customers of Bharti Airtel, focusing on how various advertising strategies affect customer attraction, brand preference, customer satisfaction, and loyalty. The research analyzes customers' responses to Airtel's television, digital, social media, print, and outdoor advertising campaigns. The study aims to understand the effectiveness of advertising in creating brand awareness, enhancing customer engagement, and influencing service subscription decisions. Data collected from customers are analyzed to identify the relationship between advertising exposure and customer behavior. The findings are expected to provide valuable insights into the role of advertising in strengthening Airtel's market position and maintaining long-term customer relationships in the dynamic telecom sector.