A STUDY ON THE EVOLUTION OF MARKET POWER IN THE AUTOMOBILE INDUSTRY

Abstract

Market Analysis and marketing Analysis are often confused. 'Market' Analysis is simply Analysis into a specific market. It is a very narrow concept. 'Marketing' Analysis is much broader. It not only includes 'market' Analysis, but also areas such as Analysis into new products, or modes of distribution such as via the Internet "Marketing Analysis is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing Analysis specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications."
Marketing Analysis collects full information about the consumers. It finds out the needs and expectations of the consumers. So the company produces the goods according to the needs and expectations of the consumers. Marketing Analysis helps the company to make its production and marketing policies. It helps the company to introduce new products in the market. It helps to identify new markets. Marketing Analysis also collects full information about the competitors. The company uses this information to fight competition. It also helps the marketing manager to take decisions.
Marketing Analysis is a special branch of Marketing Management. It is the soul of marketing management. It is of recent origin and widely used by manufacturers, exporters, distributors and service organizations.
Marketing Analysis is very systematic, scientific, objective and organized. It has a wide scope. It includes product Analysis, consumer Analysis, packaging Analysis, pricing Analysis, etc. Marketing Analysis is a continuous process. It has a few limitations. However, a company cannot survive and succeed without marketing Analysis