PERSONAL, SOCIO-ECONOMIC AND COMMUNICATION CHARACTERISTICS OF PRIVATE ADVISORY SERVICE OBTAINING FARMERS IN HORTICULTURE CROPS

Abstract

The present study was conducted with the objective of studying personal, socio-economic and communication status of horticultural crop growers receiving Private Advisory Services (PAS) from the Private Advisory Service Agencies (PASA). The sample consisted of randomly selected 120 farmers from 12 villages of three taluks of Chitradurga district. The results indicated that majority of the Chilli growers, Pomegranate and Papaya growers belonged to the middle age group. Majority (30.00%) of the Onion growers, Chilli growers and Pomegranate growers were educated up to high school level. majority (46.67%) of the Onion growers, Pomegranate growers (43.33%) and Papaya crop growers (40.00%) were small landholders. In case of annual income, it was found that the majority of the Onion growers (43.33%), Chilli growers (56.67%), Pomegranate (46.67%) and Papaya crop growers (50.00%) were belonged to the medium income level category. Majority (73.33%) of the Onion growers, Chilli farmers (56.67%), Pomegranate (80.00%) and Papaya growers (63.33%) sought information from formal sources. Whereas, majority (66.67%) of the Onion growers, Chilli farmers (63.33%), Pomegranate (76.67%) and Papaya growers (60.00%) depended on informal sources for information.