THE ROLE OF RISK ASSESSMENT IN INVESTMENT DECISIONS BALANCING POTENTIAL RETURNS AND UNCERTAINTIES- A STUDY WITH REFERENCE TO ICICI BANK

Abstract

The project “INVESTMENT DECISION ANALYSIS” gives the brief idea regarding the various investment options that are prevailing in the financial markets in India. With lots of investment options like banks, Fixed Deposits, Government bonds, stock market, real estate, gold and mutual funds the common investor ends up more confused than ever. Each and every investment option has its own merits and demerits. In This project I have discussed about few investment options available. Any investor before investing should take into consideration the safety, liquidity, returns, entry/exit barriers and tax efficiency parameters. We need to evaluate each investment option on the above-mentioned basis and then invest money. Today investor faces too much confusion in analyzing the various investment options available and then selecting the best suitable one. In the present project, investment options are compared on the basis of returns as well as on the parameters like safety, liquidity, term holding etc. thus assisting the investor as a guide for investment purpose