A STUDY ON COMPREHENSIVE ANALYSIS OF SALES PROMOTIONAL ACTIVITIES: STRATEGIES AND THEIR IMPACT ON CONSUMER BEHAVIOR WITH REFERENCE TO HYUNDAI MOTORS

Abstract

Traditional print and broadcast media face serious challenges in the age of social media, which has led to falling readership and viewership for many news outlets. Marketers in both the political and business spheres have started to use social media to promote their products. This research aims to examine the ways in which political parties and corporations use social media for promotional objectives. This research is exploratory in nature due to the qualitative nature of the data acquired. This research examined two companies and two political parties. We asked Man gold and Faulds about their social media tactics for executing each part of the marketing mix, using their new communication paradigm as a jumping off point. The findings showed that political parties and businesses used social media for promotional purposes in very comparable ways. According to the data, political parties were more active on social media than companies in terms of public relations and personal marketing via online contacts with voters. Both political parties and companies still rely on traditional types of promotion, according to this survey, even though social media marketing has several benefits. Research the impact of marketing efforts on platform users' decisions to create and buy content. The model allows for interdependence of individual-level decisions by explaining them as functions of consumer attributes and marketing activities, both within and between users. Discounts, public relations, content creator recommendations, and business online activity were the four marketing strategies we evaluated. Although public relations and content creator recommendations greatly affect all user decisions, we discover that sales are most impacted by price cuts. The data shows an interesting thing: the price distribution under display or feature ads is first order stochastically more prominent when promotional activities aren't happening, compared to other situations. Consistent with the aforementioned facts, our suggested theoretical model can generate an equilibrium.