ANALYZING THE IMPACT OF ADVERTISING ON CONSUMER BEHAVIOR WITH REFERENCE TO AIRTEL

Abstract

Commercials are messages with the goal of getting people to do something; they may be seen, read, or heard. Including the name of the product or service and the ways in which it may benefit the consumer is a certain way to get people to buy or drink that specific brand. The advent of mass manufacturing in the late nineteenth and early twentieth centuries gave birth to modern advertising. Branding is a common tactic used by commercial marketers to enhance product consumption. It is repeatedly displaying an image or name of a product in an attempt for customers to link it with relevant traits. Publications like newspapers, magazines, TV, radio, billboards, and direct mail fall under the category of traditional media, while online platforms like Twitter and Facebook fall under the category of new media. An advertising agency may post ads for businesses or other groups on their behalf. Governmental agencies, interest groups, religious institutions, and political parties are examples of noncommercial advertisements. These entities spend money to promote things other than consumer goods and services. Public service announcements and other forms of free advocacy are options for nonprofits.