E-BANKING SERVICES AT AXIS BANK

Abstract

Online banking is the demand of the time. It is no longer a “nice to have” but an “impossible to survive with” for all banks .Electronic banking is critical in the transformation drive of banks in areas such as products and services and how they are delivered to customers. Thus, it is seen as a valuable and powerful tool in the development, growth, promotion of innovation and enhancing competitiveness of banks. Given the significant role of electronic banking in the developmental drive of banks, information technology has been found to lead to improvement in business efficiency and service quality and hence attract customers as well as retain them