A STUDY AND PREFERENCE OF INVESTORS FOR INVESTMENT IN MUTUAL FUNDS AT FRANKLIN TEMPLETON

Abstract

This study aims to analyse the preferences and investment behaviour of investors in mutual funds offered by Franklin Templeton. It focuses on understanding the factors influencing investors’ choices, such as risk appetite, return expectations, fund types, and investment objectives. The research investigates demographic variables affecting investment decisions and assesses investor satisfaction with Franklin Templeton’s services and product offerings. Data was collected through structured questionnaires from a representative sample of investors, followed by statistical analysis to identify key trends and preferences. The findings provide valuable insights for fund managers to tailor investment products that meet investor needs and enhance their investment experience.