A STUDY ON INVESTOR PERCEPTION TOWARDS UNIT LINKED INSURANCE PLANS WITH REFERENCE TO SBI LIFE INSURANCE

Abstract

Unit-Linked Insurance Plans (ULIPs) seamlessly integrate investment and insurance, offering a flexible financial solution. They provide policyholders with life insurance coverage while enabling them to allocate funds across various investment options, optimizing returns based on market performance. This summary highlights ULIPs' key features, benefits, and essential considerations for investors. The core components of ULIPs include premium payments, which are allocated between insurance coverage and investment funds. This allows policyholders to tailor their financial plans to meet specific goals. With a range of fund options, including debt, equity, and hybrid, ULIPs offer flexibility and diversification within a single policy