A STUDY ON ADVERTISEMENTS IMPACT ON CONSUMER AT HERO MOTOCORP LIMITED

Authors

  • K. Anil kumar Author
  • BH.L. Mohan Raju Author

DOI:

https://doi.org/10.62643/ijerst.2025.v21.i2.pp2610-2618

Keywords:

This study explores the impact of Hero MotoCorp’s advertising on consumer intention toward two-wheelers by examining exposure frequency, preferred media channels, advertisement appeal types, research behaviors, and purchasejourney stages. A survey of 100 consumers revealed that social media and technical feature appeals are most persuasive, while personal recommendations significantly shape pre-purchase research. The analysis highlights price affordability and fuel efficiency as primary drivers of purchase intention

Abstract

This study explores the impact of Hero MotoCorp’s advertising on consumer intention toward two-wheelers by examining exposure frequency, preferred media channels, advertisement appeal types, research behaviors, and purchasejourney stages. A survey of 100 consumers revealed that social media and technical feature appeals are most persuasive, while personal recommendations significantly shape pre-purchase research. The analysis highlights price affordability and fuel efficiency as primary drivers of purchase intention

Published

23-06-2025

Issue

Vol. 21 No. 2 (2025): Volume 21 No. 2 2025

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

A STUDY ON ADVERTISEMENTS IMPACT ON CONSUMER AT HERO MOTOCORP LIMITED. (2025). International Journal of Engineering Research and Science & Technology, 21(2), 2610-2618. https://doi.org/10.62643/ijerst.2025.v21.i2.pp2610-2618