A STUDY ON CUSTOMER SATISFACTION LEVELS BETWEEN JIO AND VI USERS IN HYDERABAD REGION

Abstract

The study investigated customer satisfaction levels among Reliance Jio and Vodafone Idea (Vi) users in the Hyderabad region, employing a quantitative research design with a sample of 100 respondents selected via simple random sampling. Primary data were collected using a closed‐ ended questionnaire encompassing demographic variables, multiple‐choice items, and ten Likert‐ scale statements measuring satisfaction across network performance, pricing, customer service, and digital self‐service dimensions. Secondary sources including journals, books, and company websites had provided contextual grounding. Data analysis utilized frequency distributions, descriptive statistics, and comparative tables executed through MS Excel and SPSS. Findings revealed that 60 % of respondents subscribed to Reliance Jio and 40 % to Vi, with the majority being young adults (18–30 years) and predominantly male. Internet speed and network coverage emerged as the most critical determinants of satisfaction, while cost‐related perceptions remained influential. Jio users reported consistently higher satisfaction rates across all measured dimensions compared to Vi users