THE ROLE OF RISK ASSESSMENT IN INVESTMENT DECISIONS BALANCING POTENTIAL RETURNS AND UNCERTAINTIES- A STUDY WITH REFERENCE TO ICICI BANK . International Journal of Engineering Research and Science & Technology, [S. l.], v. 21, n. 3 (1), p. 948–954, 2025. DOI: 10.62643/ijerst.v21.n3(1).pp948-954. Disponível em: https://ijerst.org/index.php/ijerst/article/view/1329. Acesso em: 1 nov. 2026.