A STUDY ON COMPREHENSIVE ANALYSIS OF SALES PROMOTIONAL ACTIVITIES: STRATEGIES AND THEIR IMPACT ON CONSUMER BEHAVIOR WITH REFERENCE TO HYUNDAI MOTORS. International Journal of Engineering Research and Science & Technology, [S. l.], v. 21, n. 3 (1), p. 930–936, 2025. DOI: 10.62643/ijerst.v21.n3(1).pp930-936. Disponível em: https://ijerst.org/index.php/ijerst/article/view/1326. Acesso em: 1 may. 2026.