OPTIMIZING SOCIAL MEDIA SENTIMENT ANALYSIS USING HYBRID DATA MINING TECHNIQUES FOR ENHANCED MARKETING INTELLIGENCE. int. J. Eng. Res. Sci. Tech. [Internet]. 2017 Mar. 12 [cited 2026 Oct. 28];13(1):19-33. Available from: https://ijerst.org/index.php/ijerst/article/view/1133