“A Study on Adoption and Effect of Social Media Marketing on performance of MSME’s Aditya Birla Finance Limited”, int. J. Eng. Res. Sci. Tech., vol. 21, no. 3 (1), pp. 1374–1384, Aug. 2025, doi: 10.62643/ijerst.v21.n3(1).pp1374-1384.