“A STUDY ON COMPREHENSIVE ANALYSIS OF SALES PROMOTIONAL ACTIVITIES: STRATEGIES AND THEIR IMPACT ON CONSUMER BEHAVIOR WITH REFERENCE TO HYUNDAI MOTORS”, int. J. Eng. Res. Sci. Tech., vol. 21, no. 3 (1), pp. 930–936, Aug. 2025, doi: 10.62643/ijerst.v21.n3(1).pp930-936.