A Study on Adoption and Effect of Social Media Marketing on performance of MSME’s Aditya Birla Finance Limited. International Journal of Engineering Research and Science & Technology, [S. l.], v. 21, n. 3 (1), p. 1374–1384, 2025. DOI: 10.62643/ijerst.v21.n3(1).pp1374-1384. Disponível em: https://ijerst.org/index.php/ijerst/article/view/1415. Acesso em: 30 jul. 2026.