A STUDY ON THE ROLE OF RISK-RETURN ANALYSIS IN FINANCIAL DECISION-MAKING: ASSESSING INVESTMENT VIABILITY WITH REFERENCE TO HDFC. International Journal of Engineering Research and Science & Technology, [S. l.], v. 21, n. 3 (1), p. 1009–1014, 2025. DOI: 10.62643/ijerst.v21.n3(1).pp1009-1014. Disponível em: https://ijerst.org/index.php/ijerst/article/view/1339. Acesso em: 30 jul. 2026.