A STUDY ON IMPLEMENTING EFFECTIVE CUSTOMER RELATIONSHIP MANAGEMENT: BEST PRACTICES AND CASE STUDIES WITH REFERENCE TO ICICI BANK. International Journal of Engineering Research and Science & Technology, [S. l.], v. 21, n. 3 (1), p. 887–890, 2025. DOI: 10.62643/ijerst.v21.n3(1).pp887-890. Disponível em: https://ijerst.org/index.php/ijerst/article/view/1321. Acesso em: 3 nov. 2026.