THE ROLE OF THE MARKETING MIX IN ACHIEVING COMPETITIVE ADVANTAGE IN GLOBAL MARKETS WITH REFERENCE TO HERITAGE FOODS INDIA LIMITED. International Journal of Engineering Research and Science & Technology, [S. l.], v. 21, n. 3 (1), p. 830–835, 2025. DOI: 10.62643/ijerst.v21.n3(1).pp830-835. Disponível em: https://ijerst.org/index.php/ijerst/article/view/1314. Acesso em: 30 apr. 2026.