ANALYZING CONSUMER PREFERENCES FOR SMALL CARS: A STUDY OF INFLUENCING FACTORS AND BRAND CHOICES WITH REFERENCE TO HYUNDAI MOTORS. International Journal of Engineering Research and Science & Technology, [S. l.], v. 21, n. 3 (1), p. 808–814, 2025. DOI: 10.62643/ijerst.v21.n3(1).pp808-814. Disponível em: https://ijerst.org/index.php/ijerst/article/view/1311. Acesso em: 30 jul. 2026.