CUSTOMER RELATIONSHIP MANAGEMENT AND ITS IMPACT ON INNOVATION- HDFC BANK. International Journal of Engineering Research and Science & Technology, [S. l.], v. 21, n. 2, p. 3054–3059, 2025. DOI: 10.62643/ijerst.2025.v21.n2.pp3054-3059. Disponível em: https://ijerst.org/index.php/ijerst/article/view/1776. Acesso em: 25 jul. 2026.