Developing an efficient behaviour segmentation model for online shoppers using ML . International Journal of Engineering Research and Science & Technology, [S. l.], v. 22, n. 3, p. 408–413, 2026. DOI: 10.62643/. Disponível em: https://ijerst.org/index.php/ijerst/article/view/4029. Acesso em: 18 jul. 2026.