Customer Behaviour Analysis and Predictive Modelling in Supermarket: A Comprehensive Data Mining Approach. International Journal of Engineering Research and Science & Technology, [S. l.], v. 22, n. 3, p. 169–178, 2026. DOI: 10.62643/. Disponível em: https://ijerst.org/index.php/ijerst/article/view/3901. Acesso em: 24 aug. 2026.