GENERATIVE AI IN REAL-TIME E-COMMERCE FRAUD DETECTION: A COMPARATIVE AND ETHICAL ANALYSIS. International Journal of Engineering Research and Science & Technology, [S. l.], v. 22, n. 2(1), p. 2324–2331, 2026. DOI: 10.62643/. Disponível em: https://ijerst.org/index.php/ijerst/article/view/3030. Acesso em: 18 oct. 2026.