PREDICTIVE MODELING OF CUSTOMER BEHAVIOR IN RETAIL USING ADVANCED DATA MINING TECHNIQUES. International Journal of Engineering Research and Science & Technology, [S. l.], v. 22, n. 2, p. 234–239, 2026. DOI: 10.62643/ijerst.2026.v22.n2.pp234-239. Disponível em: https://ijerst.org/index.php/ijerst/article/view/2293. Acesso em: 25 may. 2026.