CUSTOMER SEGMENTATION FOR ONLINE E-COMMERCE USING CLUSTERING ALGORITHMS. International Journal of Engineering Research and Science & Technology, [S. l.], v. 22, n. 1, p. 1522–1532, 2026. DOI: 10.5281/zenodo.19145883. Disponível em: https://ijerst.org/index.php/ijerst/article/view/2008. Acesso em: 28 jul. 2026.